New Belgium brews terrible beer that tastes like climate change
Think climate change won’t impact your beer? New Belgium’s Fat Tire Scorched Earth aims to prove otherwise. It’s ingredients include “ smoke-tainted water, dandelions and drought-tolerant grains.
"The future of beer is here. And it tastes awful," the company crowed in a sardonic print ad for its unpalatable brew. The Torched Earth Ale logo features the company's iconic red bicycle in a denuded landscape, its rubber tires melting.
According to New Belgium, Torched Earth is much more than a bad beer. It's a sensory warning that climate change could wreak havoc on both the ingredients and the conditions needed for successful brewing.”